Welcome to my blog
Welcome to my first blog on my new website! Why have I included a blog? Is that a question you are asking? Digitally savvy readers will know that recent Google updates tell us that “freshness” is good...
View ArticleTwitter for your business
Twitter is just one of many social networking tools available to business, at best included in a communications plan if the strategic direction of that company suggests it is the right tool, but so...
View ArticleMuddy Boots in Hotels
Up until this weekend, with the weather we have been having in the UK recently, you could be forgiven for thinking that you’re about to read a blog article about the negative effects on the hospitality...
View ArticleWhere’s my Twitter feed?
Visits to various websites over recent weeks have caused me to alert their owners to the fact that the Twitter feed is missing. Twitter feed failure is a bit like running an old car, not knowing that...
View ArticleSocial isn’t digital and isn’t marketing
What sort of headline is that? Good question! The point I want to make is that social media isn’t the only aspect of digital marketing and digital marketing isn’t replacing marketing. It is all...
View ArticleThe value of big data and little data in the online marketing world
In marketing circles everyone’s talking about Big Data. If you’ve attended any of the major digital marketing shows this year then you’ll know it’s the new buzz term; and this is because through the...
View ArticleHave you seen my article on Twitter in Boutique Hotelier?
Here’s my first article for the new monthly magazine Boutique Hotelier. I’m delighted to have been asked to write a series of articles for this exciting publication. With the growth of the boutique...
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